Today Google plus dies, the failed social network

Today Google plus dies, the failed social network

Google tried to create a social network to stop the advance and influence of Facebook and Twitter but without much success. Google + dies today, April 2, along with two other services.

As far as services, applications and devices are concerned, Google may well be the grimmer the world of technology instead of one of the most important companies in its field.

Today, April 2, Google will add three new corpses to its particular cemetery: Google +, its failed social network; Allo, an attempt at the messaging platform; and Inbox, a more than competent mail interface alternative to Gmail.

Google plus was born in 2011 as a major project of the company at the time when social networks were at their peak. Or rather, when better views were.

Google needed to compete against Facebook and Twitter and keep that portion of the user data that these companies were already starting to exploit commercially with advertising. But it could not be.

Google plus, social network


Whether it was because it was late years, because it was difficult to use, because the other networks had already trapped users or because Google did not give it enough hype, Google plus was a failure almost since its launch.

After a few weeks, the social network began to be plagued by ghost users without new publications and only a few media outlets published assiduously for the advantages of positioning that offered in the Google search engine. But a little more.

Google plus was redesigned; YouTube users were forced to have an active user in it to interact with the videos; Hangouts chat was also integrated with the social network … but nothing served to keep it afloat.

Google finally surrendered in April 2018, when it was discovered a serious security breach that allowed access to the personal data of more than half a million users. After correcting the ruling, Google made the public announcement: in one year, Google plus would cease to exist after closing it preventively in 2018.

Google plus, social network


Along with Google plus, Google will end with two other services: Allo and Inbox.

Allo is one of the many messaging services that Google has tried to launch to compete with Messages (Apple), Messenger (Facebook) and WhatsApp (also Facebook).

As with social networks, Google has not achieved success with chat services for users, and that GChat was one of the first that existed and worked very well between working groups.

Google plus, social network, Allo

It’s not a big loss, because Google has more messaging services than anyone: Messages, Hangouts, Duo … Another thing is that they are as influential as they would like.

The latter can be applied to Inbox, the second cadaver. It is a redesign of Gmail that, although it never succeeded, was a very strong bet for the efficiency of the space that many liked to the organized users and who were tired of the Gmail interface.

After just two years of life, this experiment comes to an end, and can not be called a failure as such. Many of their concepts of an organization by labels and icons and of management of the archived or eliminated mails arrived, adapted, to Gmail.

If Gmail is a little better in 2019, it’s thanks to Inbox being there, and Google learned a bit about how the most avenged users operated with their mail service.