Vehicle wraps and graphics are one of the most economical marketing options in a business’s marketing tool kit. Since digitally printed vehicle graphics are still a relatively new marketing option and the advances in materials keep happening, there is a ton of information and varied opinions out there that may not be accurate.
There are many conflicting opinions on what vehicles should or should not be wrapped, whether vehicle wraps your vehicle is good or bad for the paint, and how to think about the marketing or investment value — or nearly every aspect of wrapping business vehicles. To make an informed decision and protect your business assets, you first need to know which information to believe and which “facts” to dismiss. To help sort all these opinions, we’ve put together the shortlist below to identify and debunk the most common vehicle wrap myths.
Myth #1 – You Cannot Wrap a Leased Vehicle
Wrapping leased vehicles is a common practice. Many companies lease their business or fleet vehicles. In fact, some of our clients have their dealers deliver newly leased vehicle(s) directly to our wrapping studio. In general, most leased vehicles are delivered with factory paint jobs. Vinyl applied over factory paint can be easily removed without damage.
Leased vehicle wraps are wrapped across the country every day without incident or damage. That said, you must always read your lease to understand the details of your agreement. Want to know what to do before wrapping your leased vehicle(s)? Take a look at our short “to-do list” specifically designed for the leased vehicle(s).
Myth #2 – A Vehicle Wrap Will Damage Your Paint
On the contrary, vehicle wraps can actually protect your paint. If the paint is fully cured and in good condition, a vehicle wrap will prevent exposure to UV rays, abrasions from dirt, particles, and resins, and other environmental elements. Your vehicle wraps are valuable company assets and protecting them from damage is an important responsibility. So be sure your vehicle wrap company performs a pre-wrap inspection of your vehicle. During this inspection, they will note any areas where the paint is damaged or compromised. Removal of digital graphics from these areas may further damage the paint. Know where these areas are in advance so you can make an informed decision with no surprises down the road when it is time for removal.
Myth #3 – It is Difficult to Remove a Vehicle Wrap
Vehicle wraps are designed to be removable. At Riveting Wraps we use 3M or Avery premium cast vinyl vehicle wraps adhesive vinyl and laminates. Both companies are international leaders in adhesive vinyl research and development. They invest millions in research to find the best solutions for their customers and the marketplace. Graphics removal is ultimately part of that production process.
These companies warrant clean removal with no residue within the product warranty period when the wrap is installed on uncompromised factory paint. With a little heat, vehicle wrap vinyl should cleanly lift away from the car or truck. We’ve put together some additional details about keeping track of the warranty period so you can create a plan for graphics removal and replacement.
Myth #4 – It is Unsafe to Put Graphics on Vehicle Windows
You can see through window graphics that are printed on perforated window film. Window perf vinyl is perforated with very small holes that allow you to see out about as well as an uncovered window. For safety reasons, the front windshield and the forward driver, and passenger windows should not have vinyl graphics. Normally the rear windshield and rear windows on passenger and driver side doors can be covered. The more vertical the window, the better your visibility will be through perforated window film.
Low-angle rear windows, like those on many Prius models, are not good candidates for window graphics. To maintain that clear visibility, make sure your graphics company uses an “optically clear” overlaminate. It’s more expensive than laminates used for the graphics on the rest of your vehicle but far less expensive than the cost of an accident due to diminished visibility!
Myth #5 – Vehicle Wraps are Expensive and Not Worth the Investment
Is this a myth or a fact? The answer may vary by individual types of businesses and vehicle usage. All the vehicle wrap companies will tell you how great vehicle wrap look financially compared to traditional paid advertising. And it is true! On a cost-per-impression basis, vehicle wraps always win over traditional paid media like radio, print, billboards, and television – because you will have ongoing media costs once your vehicle is wrapped. You don’t have to pay for air time or ad space because your vehicle is delivering your message for you.
This is a huge contributor to a vehicle wraps’ economic value. But we challenge you to look a little harder. Just because it is the most economical advertising choice on a cost-per-impression basis does not mean that it is the right choice. You need to look at this as a 5-year investment in brand building and lead generation and evaluate accordingly.
To help you do this we’ve put together some information and tools to help you understand what you can expect on a cost per lead or cost per new customer basis. The tools are customized so you can find the right answer for your business. Like all advertising, the analysis isn’t perfect. But an informed reality check based on your own business and industry is definitely worthwhile.
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